Archive for December 2015
In 2014, mobile overtook desktop in number of global users. As more and more consumers stay connected on their mobile devices, it has become vital for brands to up their mobile marketing game. Mobile marketing allows companies to connect directly to their consumers during each stage of the buyers’ cycle. The advantage of this marketing tactic is that it helps you engage with customers no matter where they are.
The key to effective mobile marketing is developing a unique strategy that helps capture the attention of those on the go. Below, we offer 5 tips for driving sales with your mobile marketing efforts:
1. Optimize your site for mobile viewers.
Have you ever experienced a website that is difficult to navigate? This will typically cause frustration and may even turn a customer away from your brand. Part of ensuring the success of your mobile marketing campaigns is making sure that your website is optimized for mobile viewers.
Studies have shown that mobile activity often leads a consumer to act. In fact, 90% of mobile searches lead to action, and over half of these lead to purchase. However, if your website does not function properly on a mobile device then all of your mobile marketing efforts may be for nothing. Make sure that each page has a responsive design that mobile users can navigate without any major issues.
2. Integrate social media marketing into your mobile strategy.
Though you may not consider social media as part of your mobile marketing strategy, you may want to think again. Many mobile users are accessing social media networks on their mobile devices. In fact, Facebook had on average 894 million mobile daily active users in September 2015 alone.
This makes social media a great outlet for complimenting and amplifying your mobile marketing efforts. You can use your brand’s social media accounts to engage mobile users by asking them to post pictures to your page or offering special promotions for check-ins.
3. Take advantage of hyperlocalized marketing.
One of the best things about mobile marketing is that it allows you to connect with customers who are close to your physical location. This allows you to deliver uniquely relevant offers to those who are nearby and most likely to purchase. Since customers are more likely to act on offers that are relevant to their needs, hyperlocalized marketing is a great way to drive sales.
Using geo-location technology, your brand can deliver specialized coupons and promotions to mobile users who are in your general vicinity. This drives more customers to your nearby locations, turning a mobile opportunity into increased foot traffic.
4. Add some incentive with tailored deals and promotions.
SMS marketing is another great way to engage your mobile consumers as they are constantly connecting with others throughout the day via text message. One study shows that 70% of consumers feel that SMS messages are attention grabbing. Use text messaging to deliver relevant deals and promotions to your customers no matter where they are.
Though texting is a simple way to deliver information to customers, be careful of when and how often you send SMS communications. Using a marketing automation platform can help you ensure that you are sending just the right amount of texts at optimal times.
5. Test to see what works best.
Testing is an important part of any marketing campaign. When it comes to mobile marketing, your brand should test different ad copy, graphics, offers, and CTAs to see what works best in attracting an on-the-go audience. For instance, if you are not getting the results you want with your SMS marketing, try changing up the offer to see what brings more customers in.
In regard to mobile design, it is also important to ensure that your website and ads are functional and effective for mobile users. What works well on the desktop may be a total flop when viewed on the smartphone screen.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.