Posted by : Blogger Wits Thursday, October 2, 2014
It is an internet marketing term, which represents the percentage of visitors, who visit your site and bounce (leave the site quickly) instead of continue viewing other articles within the same site. Bounce rate has been used as a proxy to measure the performance and effectiveness of an entry page. For example, if your bounce rate is high in Google analytics, it means your site is unable to attracting the continued interest of visitors. A rule of thumb indicates that, if your page got 50% bounce rate, it means your page is an average, but if it crossed 60%, then you should be concerned. If your blog exceed the bounce rate over 80%, then you have to adobe some strategies and follow some tips to reduce your blog bounce rate.
Bounce Rate = visitors that left after one page/total no of visitors
Suppose you are receiving 10,000 visitors each month, out of which 7,000 bounced after visiting only one page, then your bounce rate for the month will be 7,000/10000, which is equal to 0.7 (or 70%).
Tips to reduce bounce rate of your blog
Interlink to older posts
Open external links in new tabs
Choose an attractive theme
Avoid Pop-Up ads
Create quality of content
Do not include so many ads on a single page
Prominently display your search box
Content should be scanable/readable
Split up long posts
Use short paragraphs
Have clean, accessible navigation
Have a responsive layout
Reason for Bounce Rate
If visitor hit the “Back” button
If visitor clicked on ads
If visitor clicked on external links
If visitor closed his browser
If visitor types another URL
If visitor don’t like the first look
If your blog got a cache problem
How to check Bounce Rate?
If you want to evaluate your blog position, all you need to check the bounce rate of your blog.