Posted by : Blogger Wits Tuesday, August 5, 2014
As we know that, Search Engine Optimization (SEO) is very powerful technique to visible of your content in search engines. Many people adobes different techniques and strategies to increase their website traffic. If we divide SEO into parts, then it has two main areas, On-Page Optimization and Off-Page Optimization. If your blog is unable to visible in search engines, all you need to focus on On-Page and Off-Page SEO techniques, because these two are right and left hand hands of SEO. This article will help you to understand the differences between On-Page and Off-Page SEO as well as, how to increase search engine traffic through these both.
On-Page Optimization is the process of synthesizing, modifying or an activity done on your web page listing in natural search engine results. Many factors are responsible on controlling on-page optimization, like you, HTML code, Heading Tags, Keyword Placement, Meta Tags, and Keyword Density etc.
Tips to increase On-Page SEO
ü Try to select keyword, which has been less used by the bloggers.
ü Use keyword in title, body, and Meta of the post content.
ü Try to include ALT and Heading tags in your post content.
ü Select best URL structure from 6 options in WordPress dashboard.
ü Keep keyword density between 1-6%. Do not use more keyword phrase in body of a post.
ü Do not include duplicate content.
ü Write title and description for the images.
ü Avoid Cloaking and Mirror pages.
ü Do not include hidden text and links.
The word Off-Page means that, the process in which the optimization is done through outside sources, like backlinks, comments and page rank etc. Search engine is providing top rated and quality of content to its searchers, and quality of content is that, it gets more shares. So if your blog is down on search engine and unable to get traffic with On-Page SEO, better to do Off-Page SEO as well, because it is the second source of SEO.
Tips to increase Off-Page SEO
ü Try to participate in social networks; means try to become a member of Facebook, Myspace, Linkedin etc.
ü Guest blogging, Write articles for other blogs to increase your presence.
ü Submit your website search engines like Google, Yahoo, Bing, MSN etc. You should know how to submit your site to search engines like Google, Yahoo and Bing.How to add WordPress blog to Google Webmaster Tools
ü Exchange links will also increase Off-Page SEO.
ü Link your content to internal and external links.
ü Create videos and share pictures of your product.
ü Try to answer the questions on different social networks, like Yahoo Answers, Answer Bag etc.