Posted by : Bloggerwits Wednesday, June 11, 2014

If you want to optimize your page and want to visible your site on search engines, better to know the difference between Search Engine Optimization SEO vs SEM Search Engine Marketing, because these two are the main techniques and tactics through which you can get better rank on SERPs. Majority of visitors on search engine don't know the difference between SEO Vs SEM, therefore just read this article and clarify your confusion.  

Difference Between SEO VS SEM

Search Engine Optimization (SEO)

SEO can be defined as, the techniques, tactics and strategies that can be used to ensure that, your site is accessible to search engines or simply it is a technique through which you can visible your site on search engine. SEO has been used to provide better organic results from search engines.
In the mid 90s, when the numbers of websites become increases, search engine came with an aim to provide relevant information quickly for its users. When the number of visitors becomes increases, search engine started to develop business modules for advertisers and publishers. Search engine introduced different programs, such as Pay Per Click (PPC) Cost Per Action (CPA) and many other programs to make money online. Initially people were using blogs as a personal diary but with the passage of time, when they saw such kinds of business programs, they started using blogs to make money online. The competition become increase and everyone wants to visible their site in search engine, therefore everyone started using different tactics and techniques to visible their sites in search engine. If any one ask me, which techniques should I adopt between SEO vs SEM to visible my site on search engine? then I go for SEO, because you don't need to pay to get the results. 

Why Search Engine Optimization (SEO) is important?

SEO is important to remind your past articles for your visitors. When you publish an article without doing SEO, it will appear in social media for few days, but afterwards your article will be disappear. On the other hand, if you had done SEO and published an article, then search engine will recommend your article afterwards, if it got quality of content. SEO will bring more traffic to your blog and more traffic means, more popularity and more popularity means, more money. In SEO, you can increase your traffic through "On-Page and Off-Page Optimization Techniques".
Top 10 On-Page SEO Techniques
8 Off-Page SEO Techniques

Search engine marketing (SEM)

SEM is quite larger than SEO, therefore SEO is normally considered as a subset of SEM. SEM has been used in search engine to advertise your site or business to your customers, which send a targeted traffic to your site. You have seen these ads on right side and top center of Google page while searching; the first options of searches are actually SEM ads. Google AdWords and Bing Ads are the largest SEM vendors on internet. SEM is very helpful tactic to visible your site on search engine, therefore in 2012, American advertisers had spent about US$20 billion on SEM.

SEM techniques have been using by big companies and websites, because in SEM, you are entering as an advertisers. You have to advertise your site by paying money to search engines. If you want to bring some targeted traffic to your blog, or if you are not getting enough traffic from search engines, all you need to invest some money on SEM to visible your site on search engine. It will bring some organic traffic to your site, but it can be converted into organic visitors, if your website has the potential. If you got more differentiation tactics and techniques between SEO Vs SEM just share through comment below.  

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