Wednesday, June 25, 2014
Nowadays companies are advertising their products through internet, the online advertisement of products are increasing day-by-day. Companies are selecting blogs for advertisement because
majority of teenagers and adults are directly and indirectly linked with
different blogs. The companies are mostly targeting teenagers and adults,
because they want to make them a loyal customer for a longer period of time.
Multinational Companies (MNCs) are making strategies for long run, and make
advertisements in short run to make their royal customers for a long period of
time.
Now a question arise for a blogger that, How Much should
you Charge for Sponsored Ads on Your Blog?
If a company wants to display an ad on your blog, then you can
charge according to average monthly page-views of your blog. It means if you
got 100,000 visitors in 10 months, then the average monthly pageviews are ten
thousand (10,000). It’s a mathematical formula through which you can easily
predict your sponsor ad's worth. Cost Per Mlle is a term used to calculate the
ad worth. Mile is Latin word for 1000.
Suppose, if your monthly pageviews are 10,000, just
put this figure in the formula that is.
1,000
It means you should charge thirty dollar ($30) per month to
display a sponsor ad in your blog. So it all depends on the
page-views of your blog. If you want to charge more, you have to increase
the pageviews of your blog.
Why they are checking the Page-viewers?
It’s because, if the number of page-views in a blog is greater,
it means there is more chance of viewing their ads and when more visitors
visit their ads, there is more chance of purchasing their product and both
the parties are getting better-off. Suppose there are two blogs, in which one
is charging $100 monthly for a banner, and second is charging $200 for the
same spot. What would you say, is it a good offer for an advertiser in first
blog?
Absolutely not, because the first blog may generate 10,000
monthly page-views while on the other hand second blog may generate 200,000
monthly page-views. In this case advertiser is better-off in second case and he
will definitely go for the second offer for $200, because there are
more viewers than the first blog.
